ABOUT ME
Hi! I am a hybrid designer with experience in Visual Design and UI/UX. I find joy using my
design skills to help solve problems and collaborate with folks who have the same goal in mind.
I am a skilled and technical person with a strong grasp on innovative concepts and ideas which I
am able to communicate to a wide variety of audiences and applications. Outside of design, I enjoy
sharing experiences with my family and friends, going on hikes, cooking, gardening, illustrating,
and exploring new places.
SPECIALTIES INCLUDE:
Visual Design, Typography, Branding, E-Commerce, Mobile Design, Conceptual Design, UI/UX,
Tradeshow/exhibition Design, and Social Media.
EXPERIENCE
Santa Clara university
University Marketing and Communications
Associate Director of Graphic Design
April 2024 - Current
Google Fi
Visual Designer
Jun 2022 - 2023
Collaborate and problem solved with cross-functional teams such as our product,
marketing, and engineering teams to design and deliver smart and creative solutions.
Help build a new design system within Figma. Responsible for ensuring that the team
followed Google Material Design guidelines. Updated and organized existing designs and
components within the new Google Fi design system.
Aligned with engineers and ux’ers to ensure components met expectations and specs.
Created documentation outlining how to use the design system.
Facilitate communication with cross-functional stakeholders to reinforce the design
process, design system, and best practices.
Effective and active team member in creating designs for the new Google Fi app. I was
responsible for explorations and deliveries of outlined components that were deemed
necessary for launch. As the only visual designer on my team, my knowledge and ideas
helped the team launch a visually appealing app that aligned with Google Design specs.
Designed Google Fi marketing/informational material and packaging for retail.
Google Cloud
Visual / Interaction Designer
2016-2022
Provided high-quality mocks for testing and development.
Transform Apigee API management platform product pages by migrating existing pages
to enterprise Google design system specs, ensuring a cohesive experience users.
Collaborate with cross-functional teams such as our product, marketing, and engineering
teams to produce design solutions.
Visual design projects include: Marketing designs for website, conference, internal events,
creating icons and swag.
APIGEE
Visual Designer
May 2016 - Nov 2016
Applying visual design sensibilities as they relate to applying a brand to digital experiences.
Juggle multiple projects while effectively managing timelines and expectations.
Collaborate with cross-functional teams such as our product, marketing, and experience team
to produce elegant design solutions.
Designing simple and elegant visual experiences for our users (plan, wireframe, design layouts and specs).
Work on projects from initial concept to final implementation and testing.
SHUTTERFLY INC. / TINY PRINTS
Graphic Designer
Sr. Visual Designer
Nov. 2015 - Apr. 2016
Worked as part of the creative team to brainstorm campaign ideas.
Partner with editorial and marketing team to create supporting assets for web, including
product image and typographic lockups.
Collaborate with design team to ensure visual representation of Tiny Print's brand is consistent
and at its best across various platforms and channels.
Develop and present creative ideas based on input from creative and marketing teams.
Microsoft / Skype
Graphic Designer
Feb. 2015 - Nov. 2015
Palo Alto, CA
Worked on a wide variety of design projects on the creative team.
Projects include: conference booth design, marketing design, powerpoint presentations,
guidelines, posters and collateral.
UBM TECH
Graphic Designer
Sept. 2014 -Jan. 2015
San Francisco, CA
Managed and executed global in-house development and production of marketing emails
for numerous tech conferences.
EVENTSEEKER / WCITIES
Graphic Designer
Apr. 2014 -Sept. 2014
San Francisco, CA
Layout and execution of online projects related to digital/web experience.
This included: blog, landing pages, social media and marketing projects for Eventseeker App.
Strategized with marketing team and developers on projects to create engaging, relevant and
inspiring email and instagram content.
EDUCATION
Academy of Art University
Nationally Accredited School of Art & Design
BFA in Graphic Design
Let's Connect
Lynn@lncastaneda.com
Linkedin
Instagram